Molting
Who has noticed a new trend in computer generated images, that involves the peeling off of layers within a sequence (usually a commercial). I call this look "Molting" (vs. Morphing), because it usually involves the sluffing off or changing of a surface. Sometimes it resembles taking a box of puzzle pieces, flinging them in the air, and having them fall perfectly fitting together (it could happen).
Some examples I've noticed on TV (I probably don't have the advertisers 100% correct):
*A woman's whole world folds up neatly into her cell phone (Hello Moto?)
*A kid gets a Mountain Dew from a vending machine, and turns his jalopy into a "bitchin' Camaro" or somesuch, and his male friend into an uninhibited lady!
*Cars zoom down the street, and undulate through various skins (is this a feature offered as standard?) Scion automobiles, I think (see below).
*A HumVee vehicle is suspended in pieces in mid-air, and sort of magnetically comes together to make an oil baron's dream ride.
I thought of another name--"Matroishka"--in reference to the Russian dolls within dolls, but it doesn't quite sum up the effect.
Of course Hollywood is bound to grasp onto this eye candy, but what will come of it?
*Utilized for vampire deaths/werewolf transformations? (I am so unconvinced by everything so far--they don't seem realistic)
*Cooler James Bond cars?
*A movie based on Escher's works?
*The latest alien technology, hidden for years in Area 51, now revealed for a "My Favorite Martian" sequel?
*A spiffier-looking They Live remake
*Having unattractive no ones "molt" into sleek, sexy people--no, that only happens if you become a movie star with a lot of money, or smoke (darn Joe Camel and the Marlboro Man).
Quite by accident, I was looking for myself on the Web (see past posts), and found that my name was involved in the creation of the Scion ads--http://www.boardsmag.com/articles/magazine/20040801/toyota.html
This is rather strange synchronicity.
Some examples I've noticed on TV (I probably don't have the advertisers 100% correct):
*A woman's whole world folds up neatly into her cell phone (Hello Moto?)
*A kid gets a Mountain Dew from a vending machine, and turns his jalopy into a "bitchin' Camaro" or somesuch, and his male friend into an uninhibited lady!
*Cars zoom down the street, and undulate through various skins (is this a feature offered as standard?) Scion automobiles, I think (see below).
*A HumVee vehicle is suspended in pieces in mid-air, and sort of magnetically comes together to make an oil baron's dream ride.
I thought of another name--"Matroishka"--in reference to the Russian dolls within dolls, but it doesn't quite sum up the effect.
Of course Hollywood is bound to grasp onto this eye candy, but what will come of it?
*Utilized for vampire deaths/werewolf transformations? (I am so unconvinced by everything so far--they don't seem realistic)
*Cooler James Bond cars?
*A movie based on Escher's works?
*The latest alien technology, hidden for years in Area 51, now revealed for a "My Favorite Martian" sequel?
*A spiffier-looking They Live remake
*Having unattractive no ones "molt" into sleek, sexy people--no, that only happens if you become a movie star with a lot of money, or smoke (darn Joe Camel and the Marlboro Man).
Quite by accident, I was looking for myself on the Web (see past posts), and found that my name was involved in the creation of the Scion ads--http://www.boardsmag.com/articles/magazine/20040801/toyota.html
This is rather strange synchronicity.
posted by Kevin Blom at 11:42 PM
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